Market research

Topics include

• Conduct concept tests for new product ideas, alternative new designs and shapes, features etc.
• Identify true lead users, those which have a proven CrowdWorx track-record in trend forecasting
• CrowdWorx is one of the few methods able to collect non-verbal preferences
• Motivate participants with CrowdWorx as a game instead of forcing just another survey on your trusted participants

CrowdWorx benefits

Market research is a snapshot from the past. CrowdWorx provide real-time results instead. The CrowdWorx incentive system rewards participants to report True preferences and opinions and if they do not, they are gradually phased out by the automatic weighting mechanisms of our system. Non-verbal preferences are also automatically included, which cannot be elicited by other direct methods, e.g. surveys, discussions, reports.

Possible participants

Anybody can participate and CrowdWorx offers extra simple user interfaces accessible to anybody. A CrowdWorx research can be setup and finished in half a day provided that participants are available for participating for a few minutes.

Things to keep in mind

CrowdWorx can illicit preferences in a smart way which is more fun for participants than the usual questionnaire. The advantage of surveys and polls, however, lies in their ability to collect customer attributes such as age, gender, income etc. Whether such demographic information is highly relevant it is often a behavioral or psychological segmentation which can uncover relevant customer segments. The behavioral data which is recorded by CrowdWorx is a very rich source for this purpose.